Boots announces big changes to Advantage Card club - what they mean for you

Boots has confirmed a huge change to its Advantage Card loyalty scheme, allowing customers to get huge discounts on popular brands.

This month the retailer is permanently bringing back its Price Advantage initiative, giving the exclusive offers to those with an Advantage Card.

The initiative will be spanned across more than 2,000 of its stores in the UK.

What is the change to the Boots Advantage Card club?

Customers that have an Advantage Card can now enjoy the Price Advantage scheme.

Items that are part of Price Advantage will have a pink sticker on them in the stores. The stickers will show both the price for Advantage Card holders and other shoppers.

In order to get the lower price that is advertised on the shelves, shoppers have to show their Advantage Card at the tills.

Price Advantage will not be available on the Boots website and those without an Advantage Card will not be able to get the lower prices.

What are the exclusive discounts?

Boots have said shoppers will see discounts on around 150 products every month.

This month, customers can save over £8 on the L’Oréal Paris Revitalift Laser Pure Retinol Deep Anti-Wrinkle Night Serum - costing £16.60 for Advantage Card holders, compared to £24.99 for regular customers.

Boots’ No7 Lash Extender Fiber Mascara will be down to £11.95 from £13.95, as well as Boots’ Ingredients Hyaluronic Acid Serum 30ml, reduced to £4 from £5.