Success for Estride at industry innovation awards
Estride is a multi-functional fitness tracker measures training time, stride count, gait pattern, session regularity, horse stability, calorie burn and other data needed to improve riding and ensure a horse’s good health.
The product was highly commended in the General category of the annual trade fair for equestrian, country clothing, outdoor and pet products.
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Hide AdStride Innovations managing director Arpan Bhatia accepted a Highly Commended certificate from sponsor ETN magazine’s editor, Liz Benwe, and advertising sales executive, Beth Crow, at the ceremony held on Sunday.
The judges said: “Estride is a fantastically innovative product that brings benefits to both horse and rider, with a more accurate understanding of movement and potentially improved performance through better understanding.”